by Michael Biwer, Cavallo CEO
Walk into any distribution conference these days, and you won’t go more than a minute before encountering the term “AI.” You’ll meet dozens of AI vendors, many of which may be brand new, and they’ll all claim to offer the perfect product to carry your company into the future.
When you combine that with the pressure you’re already feeling from your board to implement AI-powered solutions, it’s a little overwhelming. Where do you even start? Are you already behind?
For many distributors, the problem isn’t that they’re falling behind. It’s that they’re getting ahead of themselves. The allure of advanced automation can distract from a more fundamental reality: Their core operations still need work. Even the most sophisticated AI solution won’t deliver value unless it’s applied to a clear, strategic business problem.