Grand Rapids, MI – October 2, 2025
Cavallo, the leader in profit-focused distribution software, today announced the early release of Customer IQ for SalesPad™. This groundbreaking solution equips distributors with instant visibility into customer health, profitability, and churn risk.
Customer IQ brings Cavallo’s Science of Profit™ to SalesPad users by embedding ABCD profitability scoring, churn risk predictions, and lifetime value insights directly into the workflows distributors use every day. For sales teams, this means being able to spot at-risk customers early, prioritize outreach, and focus growth on accounts that drive margin. For operations teams, this means that profitability intelligence is automatically embedded into order processing and fulfillment workflows, without requiring extra effort or custom coding.
“Distributors can’t afford to chase volume at the expense of profit,” said Mike Biwer, CEO, Cavallo. “Customer IQ for SalesPad gives sales and operations leaders the tools to know who matters most, protect who counts, and build long-term profitability—right from within SalesPad.”
Customer IQ for SalesPad is currently deployed with select distributors. The solution is expected to be generally available in January 2026.
To see Customer IQ in action, join Cavallo’s webinar, “Get Advanced Customer Insights in SalesPad,” on Tuesday, October 7, 2025, at 2:00 PM EST.
Register here: https://cavallo.zoom.us/webinar/register/WN_josNOZX9RtWxt7gb7zCKdw#/registration
Key Benefits of Customer IQ for SalesPad:
- Know Customer Health at a Glance – Profitability scores, churn risk, and lifetime value surfaced across every workflow.
- Focus Sales Energy on Retention & Growth – Spot risks early, prioritize profitable accounts, and align sales and marketing.
- Make Profitability Part of Every Workflow – Guide order processing, fulfillment, and margin protection with embedded intelligence.
For more information about Customer IQ for SalesPad or to request early access, visit: https://www.cavallo.com/pmp-in-salespad-beta/