Who We Are
We were founded within a high-performing distribution business, and for over 20 years, we’ve focused on one mission: helping distributors become more profitable, more competitive, and more valuable.
The Cavallo Story
We draw inspiration from Leonardo da Vinci—his boundless creativity and genius.
In the late 15th century, da Vinci designed Il Cavallo, a 24-foot horse sculpture for the Duke of Milan. But before it could be cast in bronze, the clay model was destroyed by French archers. Leonardo died in 1519, never completing it.
Centuries later, his sketches were rediscovered, and a 1977 National Geographic article revived interest. In 1997, Grand Rapids philanthropist Fred Meijer sponsored a new version. Today, two 24-foot Il Cavallo statues exist—one in Milan, the other in Grand Rapids at the Frederik Meijer Gardens.
Cavallo is named in honor of the resilience, innovation and dream of Il Cavallo brought to life through perseverance and deeply rooted in Grand Rapids, the very community we call home. It’s a testament to the power of a great idea, brought to fruition through dedication and vision—a philosophy that guides everything we do.
Caring for Our Community
We’re committed to giving back to the Grand Rapids community we proudly call home. By focusing on our local neighborhood, we support initiatives that make a real difference. We listen, we show up, and we invest in the people and places around us—because strong communities start with those who serve them.
Join the Team
Driving Excellence by Hiring the Industry’s Brightest Minds.
We go the extra mile — not just in our work, but in how we build each other up. We hire talented, driven professionals and invest in their success so they can learn and explore in their careers. As a team, we’re innovators, critical thinkers, and problem-solvers. We’re Profit Scientists — we love to geek out over a job well done and have fun along the way.
“Cavallo is the rare kind of place where smart people collaborate without ego. We move fast, stay curious, and solve real problems that matter to our customers.”
Elizabeth Morse
Corporate Events Manager
“Cavallo is the rare kind of place where smart people collaborate without ego. We move fast, stay curious, and solve real problems that matter to our customers.”
Colin Orlando
Product Manager
“Lots of treats. Tons of belly rubs. Endless meetings I nap through. 10/10 would come to work again.”
Camper Clem
Chief Morale Officer
“Cavallo is the rare kind of place where smart people collaborate without ego. We move fast, stay curious, and solve real problems that matter to our customers.”
Elizabeth Morse
Corporate Events Manager
Michael Biwer
Under Michael’s leadership, the company has accelerated product development and driven double-digit recurring revenue growth. He previously served as CEO of Mapp Digital and held executive roles at Trilogy and Acxiom. Michael holds both a BBA and MBA from the University of Michigan and is known for his curiosity and innovation-driven approach.
John Carrier
John has been with the company for over five years, driving operational efficiency and strategic growth. His background includes leadership roles in distribution and manufacturing, including President of an international distributor and an auto parts manufacturer. A University of Michigan Ross School graduate, John combines financial insight with a passion for team success and customer profitability.
Jesse Clem
Jesse brings deep experience in tech innovation, partnerships, and sales leadership. He’s held key roles at New Relic, Google, IBM, and led GTM strategy at Slalom. Jesse earned his MBA from the University of Michigan and now leads Cavallo’s growth and customer-focused solution delivery.
Gayle deDie
With 20+ years of experience leading data-driven marketing for tech companies, she’s held senior roles at Google, Google Cloud, and Cooler Screens, where she built integrated programs that scaled demand and brand awareness. At Cavallo, she supports the mission to drive profitability through insight and operational excellence.
Sarah Ellis
Sarah helps drive growth through talent acquisition and employee development. She previously held HR leadership roles in the environmental sector and holds a Psychology degree from Saginaw Valley State University. Sarah focuses on empathy, trust, and building a high-performing, people-first culture.
Louis Nowlan
Louis has spent over a decade enhancing the software suite with scalable, customer-driven improvements. Prior to Cavallo, he worked in implementation and development roles at Bell Canada and Bombardier Defense. Louis holds a Computer Science degree from Ahuntsic College and is passionate about solving real problems through technology.
Joe Post
Joe brings 15+ years of experience leading UX and digital transformation for enterprise platforms. He’s launched award-winning SaaS products and guided agile teams across industries like healthcare, arts, and finance. A strategic thinker and Optimizely Platinum MVP, Joe blends design expertise with technical insight to shape product experiences that deliver measurable value to customers and drive innovation across the Cavallo platform.