Who holds the real power in your company?
Who has the unmatched ability to either propel your customer-to-cash cycle forward into success or bury you in a mound of broken dreams? Is it the CEO? The owner? The receptionist? Mark Zuckerberg?
Nope. (Good guesses, though.) It’s the customer. That enigmatic, capricious yet lovable, always-right son of a gun.
Happy customers are the lifeblood of your business, and a steady stream of satisfied patrons is the secret sauce that keeps your business humming along at a healthy clip. Every business knows this, and yet CSR software requirements often fall to the wayside when a company is evaluating their business software needs.
Don’t fall into this trap! Customer service requirements should always be top-of-mind, whether you’re shopping for new software or not. Checking in on your customer service performance should be a regular occurrence for your company — if it isn’t already, we recommend penciling in some time for it as soon as possible. It doesn’t take long for unsatisfied customers to take their business elsewhere, so distributors need to be on top of their game when it comes to making customer satisfaction a sure thing for those who interact with your business.