CAVALLO PANELS'23 Users Conference for Software

PANELS’23 — Everything You Need to Know

PANELS’23 is right around the corner, and so is your unique opportunity to unleash your business’s productivity and profitability alongside hundreds of other users. 

At Cavallo, we’re obsessed with the success of our customers, so our annual user conference is our absolute favorite time of the year. It’s an opportunity to hear from the industry’s top thought leaders and innovators, to engage with colleagues during live customer panels and learn their strategies for overcoming obstacles, and to meet the team behind our software for in-depth demos and all-day technical support.

We’re raising the stakes at this year’s PANELS, by setting up our users to be more profitable and competitive than ever before—and we want you to be a part of it.

To get ready for our value-packed conference this August 7–9, here’s everything you need to know.

All New in 2023

With a record-breaking 14 sponsors this year, PANELS’23 will provide attendees with tons of connections, growth, and relationship-building opportunities with partners and colleagues in the field. 

With it being Cavallo’s 20th anniversary, we’ve curated a stellar lineup of speakers, breakout sessions, evening events, and networking opportunities to make 2023 our best user conference yet. This year, the dynamic duo of Bob McAdam and Megan De Freitas will kick off PANELS as co-hosts, and entertain attendees throughout the event. 

Also on Day 1, we’ll welcome world-renowned keynote speaker David Rowan to the main stage for his session entitled “AI may be the future—but what does it mean for your business today?” As founding Editor-in-Chief of WIRED magazine in the UK, an avid researcher of cutting edge tech, and a bestselling author on practical means of innovation, David is well-equipped to guide attendees through actionable insights they can take tomorrow to prepare their businesses for emerging technologies.

While PANELS’23 brings exciting developments, one tradition we’re keeping is next-level hospitality. It’s important to us that our attendees are well-fed, have comfortable lodging, and plenty of opportunities to connect with one another both inside and outside the conference walls.

Experience Grand Rapids

PANELS’23 is returning to Cavallo’s hometown of Grand Rapids, MI—a vibrant city with nationally acclaimed restaurants and tourist attractions. To help you get around town, here are some helpful links:

The venue, the historic and charming Amway Grand Plaza (187 Monroe Ave NW, Grand Rapids, MI 49503), offers modern comforts and easy access to dozens of restaurants and bars in the heart of downtown. If you haven’t already, take advantage of the discounted PANELS’23 hotel room rate available to registrants while supplies last. 

Agenda at a Glance

A packed agenda awaits our attendees, in addition to the many opportunities to connect with sponsors and get one-on-one assistance from our team in the technical support zone. We’ve provided an overview of each day to get a sense of what the week will look like, but for more details, see our full agenda

Monday, August 7

4:00 pm–6:00 pm: Registration

6:00 pm–8:00 pm: Welcome Reception

Tuesday, August 8

7:30 am: Registration opens

8:00 am: Technical Support Zone opens

8:00 am–9:00 am: Breakfast with the Sponsors

9:00 am–10:45 am: Opening Session & Roadmap

11:05 am–12:15 pm: Keynote Presentation

12:15 pm–1:20 pm: Lunch with the Sponsors

1:30 pm–5:00 pm: Breakout Sessions

6:00 pm–8:00 pm: Evening Reception

Wednesday, August 9

8:00 am: Registration opens

8:00 am: Technical Support Zone opens

8:00 am–9:00 am: Breakfast with the Sponsors

9:00 am–9:20 am: General Opening Session

9:30 am–11:50 am: Breakout Sessions

11:50 am–1:00 pm: Lunch with the Sponsors

1:00 pm–4:05 pm: Breakout Sessions

4:15 pm–5:00 pm: Closing Session

5:30 pm–7:00 pm: Closing Reception

After picking up your attendee badge and swag bag from the registration booth, you will have access to the following:

  • The exhibit area
  • All sessions and the keynote
  • All evening event venues

Breakfast, lunch, snacks, and beverages are included with all conference passes.

Need to make a change to your registration details or transfer your registration to someone? Please email Elizabeth Morse at

Evening Events & Dress Code

We’re treating our attendees to three stellar venues for the PANELS’23 evening events. Monday’s Welcome Reception will take place at the JW Marriott’s Jdek—an outdoor restaurant in one of Grand Rapids’ most popular hotels with a stunning view of the Grand River.

On Tuesday, we’re inviting attendees to Max’s South Seas Hideaway for a tiki-themed outing with drinks and appetizers. Leis will be provided at the door, so come in your best tropical attire—sundresses and Hawaiian shirts are encouraged!

Following Wednesday’s closing session, a final reception will be hosted at Wolfgang Puck, a highly-acclaimed restaurant praised by GR locals and tourists alike, conveniently located in the Amway Grand Plaza.

During the day, comfortable business casual attire is suggested. For each of our evening events, we recommend dressing for warm weather and bringing a light jacket if desired.

Mobile App

The custom mobile event app for PANELS‘23 is live and ready for download on both iOS and Android devices. Download the app now to participate in live polling, breakout session planning, and more.

  1. Download the “PANELS23” app via the App Store or Google Play store
  2. Open the app, enter your information, and hit the arrow to continue
  3. Verify your account using the code sent to you via email or text message
  4. Allow push notifications so you stay in the loop throughout the conference
  5. Add sessions you’re interested in attending to your itinerary, and view them in the “My Schedule” tab

Download on the App Store       Get it on Google Play

We’ll See You in Grand Rapids

If you’re still not convinced, check out the PANELS’22 recap to get a sense of what our user conference is like. The days are packed full of learning, building relationships, and getting value you can bring back to your company, while the evenings offer advanced networking opportunities in a one-of-a-kind city. 

We can’t wait to welcome you to our hometown very soon! If you have any questions in the meantime, please reach out to Elizabeth Morse at