Grand Rapids Business Journal

GRAND RAPIDS, MI, July 1, 2021 /Grand Rapids Business Journal/ — SalesPad, a technology company providing on-premises and cloud solutions specifically for midmarket distributors, announced it rebranded to Cavallo.

Along with the brand launch, the company introduced its distribution cloud platform to better assist clients to be economically competitive.

“The distribution industry has changed more in the past five years than it had in the previous 20 and the pace of change is accelerating. Since our founding, we have helped our customers achieve dramatic operational and financial gains by providing tools that just work for distribution,” said Michael Biwer, CEO of Cavallo. “As we listened to our customers considering a move to the cloud, it was clear that today’s leading ERP and CRM providers were not meeting distributor-specific needs.”

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