How Valor Offroad Captured $937K in Margin
$937,000
Growth from top-tier accounts
$1.9M
Positive margin impact
5%
Margin lift from strategic pricing
The company:
Designing and Distributing Premium Parts Across North America
Valor Offroad designs high-performance wheel and tire products for the powersports market, specializing in rugged UTV, ATV, and Side-by-Side setups. Their complex supply chain combines in-house engineering, global manufacturing partners, and a fast-moving centralized warehouse. From that central hub, they distribute premium inventory to a massive network of dealers across North America. To keep all these moving parts connected, the partners rely on Microsoft Dynamics 365 Business Central to run their core financials and invoicing.
The Problem:
Flying Blind: Tariffs & Spreadsheet Delays
Whenever leadership needed data to make a strategic decision, they ran into the same roadblock: manually building reports. The answer was always, “Give me until Wednesday.”
Trying to run a fast-growing distribution business on spreadsheets that were already three days old left sales territories exposed and customer shifts completely untracked. That delay became a major liability when global supply chain chaos hit. Almost overnight, the business faced sudden 25% tariff hikes and ocean freight costs that skyrocketed to $97,000 per container. Without operational visibility, the team risked accidental discounting and couldn’t track if pricing moves protected profitability. As Partner and President Beau Bryant put it, the root bottleneck was the manual friction behind every number: “In the past, it’s been a lot of combining multiple reports, Excel spreadsheets, putting things together.”
“A spreadsheet that’s three days old does me no good.”
Brian Myers
Partner and Head of Sales, Valor Offroad
The Solution:
Trading Spreadsheet Delays for Real-Time Control
To break their reporting bottleneck, Valor Offroad implemented the Profit Max Platform to work alongside Business Central. For Partner and Operations Director Paul Guebara, it meant finally trading manual reporting for proactive execution. Instead of flying blind on three-day-old spreadsheets, the team gained a daily pulse on their margins and the ability to catch customer shifts early.
The Results:
Turning Insights into Actions
- Capture a $937,000 margin gain by utilizing the platform during a routine data review to optimize their overall discounting strategy.
- Confirm a 5% margin lift during major supply chain disruptions by quickly validating their manual pricing adjustments against sudden tariff and shipping spikes.
- Grow high-value account revenue from $2.8M to $4.7M year-over-year by catching account shifts early instead of losing days to manual spreadsheet assembly.
The impact:
What Happens When a Team Gets Clear Data
When we approached Valor Offroad to share their story, they enthusiastically opened their warehouse doors to us for the day. Seeing their operation in action was a true testament to how much the platform has transformed their business. Check out the video below to hear the full story straight from the team.
(Full team video interview coming soon)
“It validated a decision we made six months ago, and gave us the exact roadmap to extrapolate that same success into the future.”
