Unlock the Power of Microsoft Dynamics for Marketing

For marketers, the path to success starts with tapping into—and then delivering on—what customers really want. 

But what happens when those expectations start to shift, or when the marketing tools, expertise, and skills on hand can no longer support a business’s ability to deliver on those promises? For many marketers, being at this crossroads is forcing them to rethink how they leverage their technology stack to make informed marketing decisions, offer meaningfully personalized customer experiences, and forge long-term customer trust. As a result, most are starting to embrace a data-driven, and technology-enabled approach to get there. 

Fortunately, there’s a clear path to success. Pairing Enterprise Resource Planning (ERP) software with time-tested marketing best practices can ensure that customers remain top of mind and that your data remains centralized and actionable: all without compromising back-end efficiency. So, if your team finds itself facing a similar challenge, here are a few compelling reasons to consider Microsoft Dynamics for marketing.

Why Should You Consider Dynamics 365 Marketing?

It’s time to elevate the customer experience with Microsoft Dynamics for Marketing. To start, you’ll need to arm your organization with the power of personalization, marketing automation, and real-time data insights. Fortunately, Microsoft Dynamics 365 has emerged as one of the most popular end-to-end solutions in the market, offering the perfect harmony of CRM, ERP, and business intelligence. 

Despite there not being a dedicated Microsoft Dynamics for marketing ERP system, Microsoft offers a purpose-driven marketing app, Dynamics 365 Marketing (which falls under the Microsoft Dynamics 365 suite umbrella), that arguably suits marketers’ needs just as well.

With Dynamics 365 for marketing, businesses have achieved, on average:

• A 27% increase in lead volume
• 30% more lead conversions
• A 25% boost in marketing ROI
  

And it’s easy to see why, given its wide range of robust and powerful capabilities (including event management, targeted segmentation, and customer journey creation). 

Not only does being armed with Microsoft Dynamics for Marketing enable you to personalize better than ever, but the back-end advantages are numerous as well. Here’s a look at some of Dynamics 365 Marketing’s most common value adds.

1. Create Personalized Marketing Content at Scale

Dynamics 365 Marketing enhances CRM capabilities by providing a comprehensive view of customer interactions, unique preferences, and purchase history. All this, plus the ability to map customer journeys and leverage smarter segmentation, allows marketers to better personalize and run multi-channel campaigns, nurture leads, and connect with their target audience.

2. Automate Inefficient Manual Processes

Today, 77% of businesses rely primarily on spreadsheets to manage their campaigns, often leading to errors and limited effectiveness for your campaigns. Dynamics 365 Marketing enables the automation of once-manual tasks, like managing leads, processing orders and payments, delivering products and/or services, and measuring marketing ROI. In turn, you free up time to focus on strategic, high-value work.

3. Embrace Dedicated Event Marketing Features

Make events your new, top-performing marketing channel, and start by making event management less of a headache. With Dynamics 365 for Marketing, you can track potential leads, schedule events, and monitor activities and performance at any moment: keeping you agile and armed with centralized, reliable, and always up-to-date data.

4. Unlock More Efficient and Effective Collaboration 

Because it’s an integrated part of the Microsoft Dynamics 365 suite—thus exchanging data with the other apps in the suite—Dynamics 365 Marketing empowers sales and marketing teams to cooperate and collaborate more effectively. This means it can be faster and easier to nurture high-quality, sales-ready leads while also boosting performance and driving improved return on investment (ROI).

The Future of Marketing Will Prioritize Relationships with Customers

According to a recent study, 80% of global C-suite executives believe that marketing can be a powerful driver of organizational growth. Still, 23% of those executives also recognize that their marketing projects were failing to meet their goals. The culprit? In many cases, this disconnect is caused by organizational silos. 

By combining ERP systems and marketing, you can unleash powerful benefits that empower organizations to ensure that marketing resources are utilized efficiently and that significant ROI can be achieved. 

With Dynamics 365 Marketing, you get one integrated solution that leverages the power of the Dynamics 365 product suite to make better collaboration, better personalization, and better customer engagement than ever not just possible, but seamless and simple.