What's happening in Grand Rapids during PANELS'22

PANELS’22, Cavallo’s annual user conference, kicks off in our hometown of Grand Rapids, MI, this September.

From Sept. 27 to 30, PANELS’22 attendees will have the opportunity to hear from distribution pros, network with industry peers, and check out all that Grand Rapids has to offer.

When you’re not honing your competitive edge, get out and experience Grand Rapids — its green spaces, refreshment areas, museums, and more — as your post-session extracurricular. 

Craft Beer at PANELS'22Grand Rapids has been known as Beer City, USA, for a decade: a nod to its craft-beer culture.
Make a few stops on the Beer City Ale Trail or check out a brewery; both are great options before deciding which world-class restaurant to visit.

If art is more your thing, you’re in luck.

Female artist painting on wall during PANELS'22The city’s annual ArtPrize event is on during PANELS’22, so attendees can visit the urban art adventure in the evenings. ArtPrize showcases artists’ works at bars, public parks, restaurants, theaters, hotels, bridges, laundromats, auto-body shops, vacant storefronts, and office spaces — all within a 3-mile radius of PANELS’22 at the Amway Grand Plaza.

And if that doesn’t interest you, there are endless outdoor options to choose from, whether you’re looking for a walking trail, running route, or cycling path.

Shopping opportunities in the area include big names, small businesses, and one-of-a-kind stores — there’s something for everyone, including plenty of Grand Rapids souvenirs to remember your time here.

Visit Frederik Meijer Gardens during PANELS'22As a bonus, don’t forget to visit Frederick Meijer Gardens to see Il Cavallo, the magnificent equestrian statue that inspired our company’s name — a must-see for any PANELS’22 attendee!


Soak in all that PANELS’22 will teach you during the day, and then get out and explore all that Grand Rapids has to offer. Start leveling up your business by registering today. We can’t wait to welcome you to Grand Rapids!