Our experiences with consumer commerce inevitably impact what we expect from business platforms. “The Amazon effect sent shockwaves through the economy, resetting expectations for product availability, delivery time, personalization, payments, and more,” says Matt Abbott, Chief Strategy Officer at Cavallo.
The seismic shift has redefined what people expect from business-to-business (B2B) e-commerce providers. “The bar is constantly rising,” says Abbott. “More and more, we’re seeing consumer-grade experiences with B2B interactions and transactions. B2B ordering can feel like online shopping.”