Dive deep into major distribution trends and cutting-edge technologies with research and interviews sourced from top academic and industry experts.

New Hire for Cavallo Sales Team

Strategic Addition to Leadership: Cavallo Appoints New Senior VP of Sales

GRAND RAPIDS, MICHIGAN It is with great excitement that Cavallo, a world-class technology software provider of both on-premises and cloud-based offerings, named Zach Wetta the new Senior Vice President of Sales in January of 2024. Zach brings with him a wealth of sales and go to market strategy experience from his previous role as the […]

Read Article

Technology Record: Businesses can transform their order management processes with real-time data and automation

While Microsoft Dynamics 365 Business Central creates a strong foundation for business management, Cavallo for BC unlocks further value for enterprise resource planning users by revolutionizing their operational efficiency. Businesses implementing Cavallo for BC can transform their operations throughout the end-to-end order management process, from orders to invoices. The no-code workflow engine enables them to […]

Read Article

Cavallo charts a future spanning Microsoft’s mid-market ERP landscape

When SalesPad rebranded as Cavallo in 2021, the change allowed the organization to separate the company’s overall identity from their primary product offering, the GP-specific SalesPad suite of applications for distributors. SalesPad’s success has earned the software a prominent place in the GP community, but as the software has evolved and expanded over time, the […]

Read Article
distribution management


Celebrate 20 Years of customer success.
It's time to revolutionize the way you do business. PANELS‘23 is raising the bar—we're setting the stage to make you more profitable and competitive than ever before. Take advantage of our early bird discounts and register today to network with colleagues in the industry at sessions, meals, and after-hours events.

View Event
The State of Microsoft Dynamics GP

The State of Microsoft Dynamics GP

Since 2003, thousands of users have relied on us to get the most out of Microsoft Dynamics GP and markedly improve their efficiency, operational processes, and margins. Unlocking earning potential for our Dynamics GP customers is a point of great pride for our team at Cavallo.  Microsoft recently announced changes to their Dynamics on-premises (DPL) […]

Read Article

Cavallo’s Matt Abbott Explains How Businesses Can Quickly Adopt Advanced Automation to Scale Rapidly and Profitably

Our experiences with consumer commerce inevitably impact what we expect from business platforms. "The Amazon effect sent shockwaves through the economy, resetting expectations for product availability, delivery time, personalization, payments, and more," says Matt Abbott, Chief Strategy Officer at Cavallo.

Read Article

Spotlight on’s Success with Cavallo and Square is an online retailer that sells a wide variety of light bulbs and light fixtures for both residential and commercial use. Launched online in 1996, it has grown to become one of the leading retailers in its category. offers a wide selection at competitive prices and provides exceptional customer service.

Read Article

Cavallo Awarded Most Promising MS Dynamics Solutions Provider 2022 By CIO Review

In 2003, distributor Pete Eardley decided to build an application that could be easily integrated with his company’s Microsoft Great Plains (GP) ERP. Designed to solve the limitations of GP as a distribution management tool, it enabled enhanced customer experiences, productivity gains, higher profitability, and superior reporting. Realizing his new software’s potential to serve a […]

Read Article

Supply Chain Changes Could Trigger New Tax Obligations for Manufacturers

Manufacturers have always faced unique sales and use tax challenges. Part of that stems from the interconnected and interdependent nature of manufacturing. Consider this: A producer of hot tubs in Utah sources parts from seven countries and 14 different states.

Read Article

Harness the power of e-commerce with Cavallo’s Magento integration

E-commerce capabilities have become essential to distribution operations looking to compete with retail giants while navigating uncertain supply chains. Your customers’ demands aren’t slowing down, and neither can you. To help distributors master online commerce, Cavallo now offers seamless integration between Cavallo SalesPad and leading e-commerce platform Magento.

Read Article

Cavallo’s Bob McAdam named a 2021 Community Summit Legend

GRAND RAPIDS, Mich., (ACCELERATION ECONOMY NETWORK) – All these words describe a people-first culture worth holding onto. Moreover, these words don’t just appear out of thin air. This culture of dedication, altruism and peer support is molded by people who came before. People who led the way. In our community, we call these people “Legends.”

Read Article

GR-based tech company launches products to help mid-market distributors amid supply shortages

GRAND RAPIDS — A Grand Rapids-based tech company has launched a new lineup of digital products tailored to the needs of mid-market distributors of all industries. Cavallo Solutions, formerly known as SalesPad LLC, last week unveiled solutions that help traditional customer relationship management (CRM) and enterprise resource planning (ERP) systems to meet the industry-specific needs of […]

Read Article

Cavallo set to launch products for mid-market distributors

GRAND RAPIDS, Mich., (GRAND RAPIDS BUSINESS JOURNAL) – Cavallo, formerly SalesPad, is launching three distribution products.

Distribution Cloud, Analytics Cloud and Cavallo SalesPad are meant to unlock new possibilities for distribution data, provide enhanced execution and control to distributors and deliver real-time analysis to guide optimization for distributors. All three products will be available in November.

Read Article
Optimize Transportation with Cavallo Software

7 ways to optimize budgets as transportation costs rise

Prolonged high prices force manufacturers and retailers to figure out how to make their budgets work. As freight costs continue to rise, manufacturers and retailers are starting to feel the pain. Whether companies are using air cargo, ocean shipping, trucking or rail, transporting products along the suppy chain in 2021 comes with high rates, fees, and congestion. The issue is starting […]

Read Article
Market Watch Product Launch for Improved Distribution

Cavallo Announces Product Launch for Improved Distribution

GRAND RAPIDS, Mich., (BUSINESS WIRE) -- Cavallo, the only technology provider to deliver on-premises and cloud solutions specifically for mid-market distributors, today premiered three distribution product solutions including Distribution Cloud, Analytics Cloud and Cavallo Salespad. Cavallo’s product offerings unlock new possibilities for distribution data and more.

Read Article
Dynamics Con Intelligence Conference

Cavallo’s Jeremy Boogaart and Bob McAdam to Speak at DynamicsCon 2021

Jeremy Boogaart talks AI at DynamicsCon Cavallo Senior Vice President of Product Jeremy Boogaart will talk artificial intelligence-powered business intelligence at DynamicsCon in a presentation called “How AI Fuels Your BI: The Future of Data in Business.” It streams from 10 a.m. to 10:30 a.m. Eastern on Sept. 22. Learn more about the session.   […]

Read Article

Bob McAdam and Matt Abbott to Speak at GPUG Community Summit 2021

On Tuesday, October 12 from 1:00 PM – 1:50 PM CDT / 2:00 PM – 2:50 PM EDT, panelists Bob McAdam (Cavallo), Fauwaz Hussain (Nodus), and Mary Miller (KwikTag) will be speaking at the GPUG Community Summit on the GP User landscape in the modern world and the opportunities and direction for growth in the future. Read more about the session   […]

Read Article
Distribution Software Solution

VP of Product Jeremy Boogaart talks new distributor-designed software with MSDW

In a discussion with Microsoft Dynamics World‘s Editorial Director Jason Gumpert, Senior Vice President of Product Jeremy Boogaart details how the pivots and pain points inherent to a COVID-impacted business landscape inspired the design and functionality behind Cavallo’s new product releases.

Read Article
Cavallo Distribution Software Solution

SalesPad changes name to Cavallo, launches new product

GRAND RAPIDS, MI, July 1, 2021 /Grand Rapids Business Journal/ — SalesPad, a technology company providing on-premises and cloud solutions specifically for midmarket distributors, announced it rebranded to Cavallo. Along with the brand launch, the company introduced its distribution cloud platform to better assist clients to be economically competitive. “The distribution industry has changed more in the […]

Read Article
industrial distribution solution

Mid-Market Distributor Software Provider SalesPad Rebrands as Cavallo, Launches New Offerings

GRAND RAPIDS, MI, Jun. 28, 2021 /Industrial Distribution/ — Cavallo, the only technology provider delivering on-premises and cloud solutions specifically for mid-market distributors, announced Monday it has rebranded from SalesPad. The new brand name supports the company’s aggressive product expansion and strategic move into distribution business intelligence. Alongside the brand launch, the company will introduce its […]

Read Article
distribution software company

Distribution Software Company SalesPad Launches Version 5.2, Now Integrated with Square Payments

GRAND RAPIDS, MI — In a move that expands brick-and-mortar functionality to its flagship distribution software, SalesPad today announced that their new release of SalesPad Desktop 5.2 features integration with payment processor Square. The upgrade also makes it easier for distribution professionals to access analytics and run reports, and includes updates to product navigation engineered […]

Read Article
Bob McAdams, Cavallo

Bob McAdam named new Vice President of Strategic Partnerships at SalesPad

GRAND RAPIDS, Mich., Feb. 1, 2021 /PRNewswire/ — Distribution software leader SalesPad today announced the hiring of Bob McAdam as Vice President of Strategic Partnerships. With more than 20 years of experience driving success for users of Microsoft Dynamics GP — including leadership of the  GP User Group — McAdam embodies SalesPad’s commitment to extending the life and performance […]

Read Article
Warehouse Management Software

Grand Rapids-based software company SalesPad Lands Top 20 Spot on Capterra’s Inventory Management Software Report

July 30, 2020

GRAND RAPIDS, MI. — Grand Rapids-based software company SalesPad placed on Capterra’s list of Top 20 Inventory Management Software Report, which ranks inventory-specific software based on real customer reviews and experiences.

Read Article
Cavallo Distribution Software Summit

News release: SalesPad among supply chain solutions to attend GPUG Summit this October

October 5, 2018

GRAND RAPIDS, MI. — SalesPad, along with some of its Microsoft Dynamics GP partners, will be attending Dynamics GP User Group (GPUG) Summit in Phoenix, Oct. 15-18. GPUG Summit is the largest conference for Microsoft Dynamics GP users.

Read Article